About Us

Built by Australian Outsourcing and Offshoring Experts

We founded CountHQ to fix the problems Accountants, Financial Services Firms and Businesses face when Outsourcing and Offshoring.
Creating teams our partner clients can truly count on.

Where CountHQ Began

CountHQ was created by Australian Outsourcing and Offshoring experts with over 20 years collective experience in the industry.
After seeing consistent and continuing gaps in delivery first hand (burdensome training, weak oversight, staff turnover risks). We knew how to do it better.
With a primary background servicing Accountants and Businesses, clients started requested us to push our model into Financial Planning and Mortgage Brokering as our model and approach is the difference maker.
So we did.

Australian Businesses Deserved Better

Our founders built a company with one mission: to deliver smarter, simpler, outcome-focused offshore accounting teams, supported by robust processes and local expertise.

Today, CountHQ is Renowned for Offshoring, Done Right

Our founders are still (and always will be) involved in onboarding, quality assurance and team leadership – giving you unmatched peace of mind with ongoing success.

Meet the CountHQ Leadership Team

Ben Surace

Co-Founder & Director of Client Success

With over a decade of experience advising accounting firms, financial planners and businesses on their offshoring journey, Ben is the visionary behind CountHQ’s managed service model. As a qualified Australian accountant himself, Ben brings deep industry knowledge and a passion for helping firms scale through dependable, outcome-driven offshore teams.
Ben works closely with business owners, CFOs and practice directors, whether they’re taking their first step into offshoring or reviewing their current provider. Featured in multiple financial media publications, Ben is a recognised thought leader in global resourcing for the accounting profession.
Outside of work, Ben enjoys time with his two young daughters and watching football.

Alex Surace

Co-Founder & Director of International Operations

Alex brings structure, systems and heart to CountHQ’s offshoring operations. With a strong background in organisational strategy and cross-cultural collaboration, he’s passionate about process development and building supportive, high-performing teams.
Alex leads compliance and continuous improvement across the business, with a clear focus on communication, culture and client success. His belief in doing business with purpose ensures CountHQ always evolves to meet the changing needs of our clients.

Vinkal Smith

Co-Founder & Director of Offshore Delivery

Vinkal has spent more than a decade working within the Australian accounting industry, managing people and processes to deliver consistent, high-quality outcomes.
At CountHQ, he oversees all delivery operations and offshore team performance, ensuring that client expectations are not only met but exceeded. His passion lies in mentoring talent, building capability and striking the right balance between client needs and employee development.
On weekends, Vinkal enjoys relaxing with his family and watching movies.

Founding Vision: A Better Approach to Offshoring

Drawing on over 20 years experience in the Outsourcing and Offshoring industry, we started something different: a hands-on, managed service focused on results.
Our approach has resonated. In just a few short years, we’ve built offshore teams for more than 100 high-performing firms across Australia, including Top 100 firms.
We’ve also built high performance Finance Teams for over 120 Australian Businesses

A Different Offshoring Solution that Australian Businesses Want

In other models, we believe the risks are unfairly passed on to the client. Training and re-training, hiring, turnover risks all fall on them.
However, at CountHQ, we believe in shared responsibility, structured management and consistent results. Our internal systems ensure your offshore team is part of a culture that promotes long-term success for everyone.

Our Purpose is Your Business Success

CountHQ was founded to offer Accounting Firms, Financial Planners, Mortgage Brokers, SMSF Administrators and CFO’s / Business owners improved access to dependable, scalable and value-driven global staffing solutions.
To offer a more dependable service, we hire employees on a permanent basis before a client engages with us. Hiring permanently means that top talent wants to work with us to build a career.
We hire well and invest in client and employee success.

We Take a Long-term View for You and Your Business

To be scalable, clients need to be able to rely on us to grow their team as they grow. We hire permanent managers and dial up or down their involvement to ensure they can achieve their business outcomes with great teams.

Beyond Offshoring and Recruiting

We don’t just provide staff and a computer. Instead, we solve our clients’ global staffing needs. We also focus on solutions and we know the scope changes over time.
What was required in year 1 will differ from year 2 and so on. So, we take care of the full employee life-cycle: recruitment, initial training, performance reviews and career planning – if something isn’t quite right we come up with solutions, not problems.

Our Experience

Over a decade in the industry

Hundreds of successful offshore placements

Managed service model developed from real-world learnings

Customer service excellence to ensure client satisfaction

A global team with deep Australian expertise

We run our India office like an Australian firm – with career development, quality control, and embedded support. Our staff identify as CountHQ team members.
Each client’s resource is surrounded by an experienced management structure that ensures your deliverables are met, without needing micro – management or training. We embed team members within our internal management frameworks, including shared KPIs, escalation paths and training.

The CountHQ Offshoring Difference

Our difference makes all the difference for our Australian clients.

Teamwork

We collaborate closely across borders to ensure every client outcome is delivered with efficiency and cohesion.

01

Integrity

Our commitment to ethics, transparency and trust is at the core of every relationship.

02

Accountability

We own our work and follow through on our promises.

03

Balance

We don’t just provide people. We deliver results, with shared responsibility for quality, speed and compliance.

04

Excellence

We strive for continuous improvement and high performance.

05

Client Focus

Everything we do is anchored in our clients’ success.

06

CountHQ vs Traditional Offshoring

Traditional Offshoring
Speed to Start
Within 7 days (usually 48 hours)
Slow, with possible set-backs
Training Requirements
Workflow and Process Only
Skill-based training
Oversight Required
Minimal
High
Provider Support (Technical)
High
None
Continuity Support
Built in
Only if staff leave
Client Involvement
Workflow and Process Based Only
Depending on Staff Performance

A Proven Track Record of Outsourcing and Offshoring Success

The CountHQ management team has decades of collective experience building offshore teams that:

The Journey Forward

Our growth is only just beginning. With more Australian firms choosing CountHQ for their Outsourcing and Offshoring needs to ensure outcomes and quality, we’re expanding into new industries and building even stronger teams.

What Our Clients Are Saying

I’ve worked with Ben and his team at CountHQ on two separate occasions to boost our finance firepower at companies I’ve worked at. Ben is approachable, quickly understands what you’re looking for and leads an excellent team that operates and executes at a high level.
Our extended team at CountHQ have become integral members of our finance function. They are responsive to guidance, proactive with process improvement suggestions, and consistently delivering quality outcomes.
I’ll use them time and time again.

Michelle (Head of Finance)

The CountHQ team have been a part of our firm for 2 years now providing high quality support in our growing firm. We continue to grow our team at CountHQ due to their high standard of work, their great communication and ongoing on-time performance. The extra layer of review and manager insight they provide is excellent. We recommend this team to any firm looking to scale.

Falanga & Co

CountHQ came on board when our finance department was in disarray, and in under a year they’ve completely turned it around. We now have a functional, responsive, and reliable finance team. Their support has been instrumental in helping us navigate tough industry conditions, and their clear communication and can-do attitude make them a pleasure to work with. Highly recommended.

Speakeasy Hospitality Group

We were introduced to Ben as an option when reviewing our outsource model, so pleased we were, as the level of professionalism, support and engagement is far better than we have encountered anywhere else. The people we work with feel like they are part of our team and we now use them for Bookkeeping, Tax preparation and Financial Planning support.
The time taken to undertake our jobs is very favourable, and its all done with a great sense of humour.

Bullot & Rankine Chartered Accountants and Financial Planning

We’ve worked with CountHQ for 4 years. Ben, Alex and their team were instrumental in helping us set-up a platform for growth in our Tax Division. They don’t just provide staff, they provide insights and collaborate on workflow, workpapers and process. We’ve grown our CountHQ team 4 fold over our tenure working together. CountHQ handles all the team structuring and staffing allocations, so our team only has to focus on the workflow.

Obsidian Advisory

We’ve been using CountHQ for the past year for outsourced accounting, bookkeeping, and tax services, and we’re very impressed with their professionalism and efficiency. Their amazing team has not only supported our business but also made our clients’ work significantly easier through their accurate, timely, and streamlined processes. Their responsiveness and attention to detail have been outstanding. We highly recommend CountHQ to any business or advisor looking for a reliable and skilled outsourced accounting & bookkeeping services partner.

Acro Accounting and Acro Financial Planning

After trying multiple other Outsourcing models and companies, we found CountHQ. We were initially attracted by CountHQ’s Managed Resource Model. Their attention to detail and organisational structure behind the team has been the difference maker. Our Management Team is really excited as we now have a safe base to grow our Offshore Team with a trusted partner.

Stoneturn Brokers

We’ve used other Outsource providers in the past, and find CountHQ’s service levels far superior. We receive support in Tax, Bookkeeping and SMSF, and highly recommend their services. The ability to think through processes and strategise directly with Founders has been very useful to us as a Practice.

McCormack Accountants & Advisors

Our Finance Function and team was in disarray, with poor processes, reporting and staff turnover. The CountHQ team managed to stabilise the ship, and implement new, robust procedures which have taken a huge load off our shoulders, while reducing our total spend in the area. We continue to refer them to anyone who asks.

Create Catering

Let’s Reimagine your Outsourced / Offshore Team for a New Era

Let’s discuss how our next-gen offshore people solution can deliver scalable, expertly specialist offshore team teams to support your business growth in today’s evolving world.
You can count on us. Give us a call to learn more.
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CountHQ FAQ’s

Yes – CountHQ is Australian-owned and led, with our client-facing team based locally and involved in every step of your journey.
Yes – CountHQ works on a Managed Resource Model and share the belief of a shared responsibility for outcomes between the client and their Offshore provider. Read our ‘Why we’re different’ page for more information.

Yes. Our operational teams are based offshore in India but are managed within an Australian-style business framework, with embedded oversight and support.

We currently operate with over 300 professions. Our staff work across 4 state of the art offices in India.

Absolutely. We build tailored teams for accounting firms, planners, brokers, SMSF administrators and businesses across all industries.